Australia to crack down on gambling ads after years of criticism

Australia’s government has finally unveiled new regulations targeting gambling advertisements, following sustained public pressure over time. The measures aim to tighten rules on when and where such ads can be shown, as well as the individuals allowed to feature in them. However, the reforms do not include a complete prohibition, despite broad support from across political lines and community advocates.

Australians lose more money to gambling, on average, than any other country globally. This has fueled calls for stricter controls, with several nations, including Italy, Belgium, and Spain, already implementing total or near-total bans on gambling promotions. A parliamentary review had proposed similar changes over 1000 days ago, but the current package represents a compromise.

Restrictions target adult exposure and youth influence

Prime Minister Anthony Albanese emphasized the government’s approach during a speech at the National Press Club, stating they were “getting the balance right.” He highlighted the need to let adults make informed choices while reducing children’s exposure to betting ads. “Letting adults have a punt if they want to, but making sure our children don’t see betting ads everywhere they look,” he said.

Starting January 1, the reforms will also tackle illegal offshore gaming sites and expand the ban to online platforms like Keno and apps resembling poker machine sites. Industry leaders have warned that these rules could lead to unintended outcomes, such as more Australians turning to unregulated international betting services.

“Today it’s gambling advertising, tomorrow it’s alcohol, then it’s sugary drinks, fast food, critical minerals and who knows what else comes next,” said Kai Cantwell of Responsible Wagering Australia.

“Anything less than a comprehensive ban will continue to expose Australians – especially children – to relentless gambling promotion,” declared Julian Rait, vice-president of the Australian Medical Association.

While the measures have sparked criticism from gambling bodies, some advocates argue they still fall short. “Imagine three cigarette ads per hour,” remarked Reverend Tim Costello. “Australian children deserve to grow up in a country that puts their wellbeing before corporate profits.” The Alliance for Gambling Reform and other groups are pushing for a full online and broadcast ban, alongside a national regulator to enforce stricter standards.