‘I bought the theme park I loved growing up’

James Mellors, a director with the Mellors Group, has turned a childhood dream into reality by acquiring Lightwater Valley, a North Yorkshire theme park. The purchase followed the park’s sale last year, prompting Mellors to act swiftly. “My auntie and uncle used to take us to Dinnington for a day out,” he recalls. “This park has been part of our family memories for years, and it’s incredible to now own it and imagine its future.”

Historical landmarks and transformation

Established near Ripon in 1969, Lightwater Valley once featured the Ultimate rollercoaster, which held the record for the world’s longest ride from 1991 to 2000. The iconic attraction was dismantled in 2023, leading to a shift in the park’s focus toward younger visitors. “It’s evolved significantly,” Mellors notes. “Unfortunately, it hasn’t received the investment it deserved.”

“When I think back to the days of the Ultimate or the Rat—built in 1987 as the first subterranean coaster—these were unique experiences people hadn’t seen before,” he adds. “The previous owners moved toward a younger demographic, but parents in their mid-20s to 40s still want thrilling entertainment.”

Expanding the vision

Mellors also purchased Fantasy Island in Ingoldmells in 2016, but his attention has always been on Lightwater Valley. “We aim for a Disneyland-like experience,” he says. “However, we don’t have Disney’s budget or the same character-driven appeal. The vision is ambitious, but we’re full of ideas to maximize the park’s potential.”

“You need a big site, then land rent and maintenance costs add up,” Mellors explains. “Rollercoasters require massive power and skilled labor. The entrance fee must cover everything, which is why people need to think carefully about what they’re paying for.”

This summer, the park unveiled its latest attraction, the Spinning Racer, marking the start of a “new era.” Mellors emphasizes the need for rapid change to stay competitive. “Now, with steel prices rising, reviving something like the Ultimate is expensive,” he admits. “But I’d love to return to that standard—it’s not impossible, and I hope it happens soon.”

Despite financial pressures, Mellors remains optimistic about the business. “Running a theme park is challenging, but it’s also rewarding,” he says. “As long as you enjoy your work, it never feels like a grind.” With middle-income families reducing outings due to rising costs, he hopes summer will bring steady visitor numbers. “You can’t replicate this experience online,” he adds. “Families still need a place to connect and have fun together.”