Could saunas become the ‘new pub’ when it comes to socialising?

Sauna culture is expanding rapidly in the UK, including in Wales, with proponents suggesting they might evolve into the “new pub” for social gatherings. Over 600 public saunas now operate across the country, some situated on coastal shores, by serene lakes, and in tranquil countryside locations. While many users highlight the wellness and psychological perks of sauna sessions, the scientific basis for these claims is multifaceted. Health professionals also caution that proper hydration and pairing sauna experiences with other wellness routines are essential for safety.

The British Sauna Society (BSS) lists nearly 640 saunas on its site, up from 540 at the beginning of the year. A recent study forecasts the UK potentially surpassing other European nations in sauna popularity by 2033. Gabrielle Reason, BSS director, noted:

“The ongoing growth implies the peak may not have arrived yet.”

A Personal Journey to Wellness

Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay in June 2024. She had endured premenstrual dysphoric disorder (PMDD) and endometriosis, relying on cold therapy to manage symptoms. After surgery, her conditions worsened, causing severe pain and flu-like symptoms that left her bedridden. Seeking alternatives, she began visiting saunas an hour and a half away. Inspired by their impact, she opened an outdoor sauna, which she said has eased her health challenges.

“Pain no longer affects me as intensely,” Donavan remarked. She also noted that visitors seek both relaxation and connection, with regular users citing improved sleep and mobility. “Sauna is a lifestyle, not a passing trend,” she added, emphasizing its role as a space for unwinding and social interaction.

Social Sauna Culture in Wales

William Jenkins, a former tech professional, described saunas as the “new pub” after discovering their mental health benefits during travels. Over nine months, he visited 70 saunas in 14 countries, finding them therapeutic for his well-being. Upon returning to Wales, he launched Hikitalo Sauna in Porthcawl.

“Saunas offer a sober setting for connection—no hangovers, just rejuvenation,”

Jenkins said. He highlighted the mental health advantages of community, stating:

“We all need belonging, and that’s what sauna fosters.”

Jenkins believes the Welsh landscape, like Finland’s, complements sauna culture.

“Combining nature with social saunas creates a unique experience,”

he remarked, underscoring the cultural significance of the practice.

Expert Insights on Sauna Benefits

Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, stressed the importance of integrating sauna use with other healthy habits.

“If someone feels sauna boosts mental health, keep it up—but more research is needed,”

he said. He also emphasized the need for caution, advising users to stay hydrated, start slowly, and monitor their bodies.

“Listen to your body, avoid overheating, and ensure you’re prepared,”

he added, calling for scientific evidence to support its role in wellness.